The inner functioning of any successful corporate institution is based on a fast-paced and frill-free design. In such a system, the exchange of information from one party to the other plays the most vital role. And there is nothing better than a visual aid to data when it comes to saving time in this process.

Corporate video production

Corporate video production is the process of making corporate footage that is intended for a specific (limited or targeted) audience. It can be an interview with the CEO talking about the inner functions of a company, or a compilation of footage about your brand sent to some other company for a B2B (business-to-business) commercial interaction. And while most of these videos are meant either for B2B communication or for information exchanges within the enterprise, corporate films (that tell us the story of the company) are the most noted corporate-produced media in existence today.

Corporate films

A corporate film is always made keeping in mind the target audience, and it covers the informational aspect of the brand (and/or its product/service). Some examples are product descriptions, advertisements and documenting events. And like any other movie, it goes through the stages of writing, scripting, setup, shooting and editing. The element of visual aid can prove to be most useful for your brand if you are looking to connect with people and grow in the market. Here are a few ways in which corporate films help brands grow bigger.

Making a statement

Putting the story of your brand out there is making a bold statement. It is like announcing to the whole wide world that you are out there, and you are proud of what you do. Not only does this kind of an approach impress consumers, but it's also appreciated by investors. It is one of the easier and effective ways of building an identity.

Pitch delivery

An advertisement is a pitch. But what can stop people from flipping the channel or clicking 'skip ad' on the internet? Some images and eye-catching phrases and/or a story in your video. A good corporate film keeps things interesting so you can finish the entire pitch without consumers losing interest in it.

Updating consumers

If you have a new product or service in the market, the best possible way to spread the word about it is to use a medium that is 'most commonly accessed by people around the world' - the internet. Video advertising is the most influential marketing tool out there.

Projecting growth

Making a film about 'when you started and where you are right now' is a powerful visual tool that you can use to help people build a trust in your brand. It helps keep the staff motivated and promote the business in a positive way in the market.

A Conference tool

While welcoming a new batch of interns or employees, nothing beats a good to-the-point corporate film telling them about the inner functioning of the company. It tells them a lot with wasting minimal time, and it generates in them a sense of 'being in a family' now that they are also a part of the company.

A corporate film is a handy tool that can be used for more than just advertising and promotion. Audiovisual media speaks to people on a subliminal level, generating in them a curiosity of knowing more and a trust about what you have to offer.​

Our single-minded focus is on boosting your business through the kind of video advertising that fits your brand.

Ashutosh Pundir
Creative Associate
VOLUME